5 ways to grow your business during a slow season

Late summer is generally a slow season of business. People are gearing up for back-to-school and taking that last chance for summer vacation.

Since things are more leisurely, why not plan some quiet time to work on your business before the busy holiday season is upon us?

Here are five strategies to consider:

1. Assess sales patterns

Review the past 12 months to assess sales patterns. Did sales increase after certain marketing activities? Did sales decrease when you skipped making sales calls or stopped posting to your Instagram account?

What we measure, we can improve. By looking back, you can connect your results to what you did or didn’t do. Use this data to tweak your sales and marketing activities so that you can move the needle up and to the right. 

2. Review team member performance

Take a look at how you and your team members are performing in various roles. Is your assistant managing your calendar effectively? Is your project manager keeping you and everyone else on track? How is your ads manager performing?

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