As an overnight security guard, Rachel Bestman usually leaves for work at 10:30 p.m. But on the night of August 1, she walked out of her apartment to find her 2011 Hyundai Elantra missing. Assuming the car had been towed, she called a towing company.
Bestman was right; the car had been towed — not from her own apartment complex where she had left it, but from a different apartment complex down the street.
Over the next few hours, Bestman, 24, would learn that she had been the victim of a nationwide car-theft trend fueled by viral videos on Tik Tok.
Known as the “Kia Challenge,” the videos show social media users how to hotwire Kias and Hyundais using a USB cable. Already, the fad has moved into Charlotte, driving up the number of reported cases of car thefts.
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Officer Bret Balamucki of the Charlotte-Mecklenburg Police Department said CMPD doesn’t normally see specific cars being targeted at a high rate, but thefts of Kias and Hyundais are definitely rising, he said.
“We started to see a week or two where 20 cars were taken in a week. Then, we started to see a week where we had 40 taken in a week,” Balamucki told QCity Metro. “Little by little as the trend spreads, we’re continuing to see more and more Kias and Hyundais targeted.”
As of August 9, auto thefts in Charlotte-Mecklenburg were up 16% over the same time last year — 1,920 reported cases this year vs 1,654 in 2021, according to CMPD. The department could not say how many of those stolen cars were Kias and Hyundais.
Both car companies have acknowledged the trend.
A youthful trend
The challenge started in Milwaukee in 2021 when a group teens known as the Kia Boys become notorious for stealing cars and taking them on dangerous joyrides.
It gained steam this summer and spread nationwide, landing hard in states including Indiana, Nebraska, North Carolina, Ohio and Texas.
Last Wednesday, CMPD arrested five juveniles who had stolen a Hyundai in Morrisville, Balamucki said.
In most cases, the teens don’t keep the cars they steal — they take the cars on joyrides and later damage them.
In the case of Bestman, when she got to the towing lot, found that her car’s ignition had been dismantled and two tires were flattened.
Distraught and in tears, she posted her experience on TikTok, where the video has gotten more than 11 million views. She details that her car was reported by a maintenance worker who chased away “four men” from her vehicle.
Bestman said she posted the video to raise awareness but never expected it to go viral.
She told QCity Metro that CMPD detectives informed her that four boys, ages 12 to 14, had stolen her car.
“They’re minors. What can you do to minors?” she said.
Three days after her car was stolen, Bestman create a GoFundMe page seeking help to buy a new car. As of Aug. 10, she had raised $3,210 from 131 donors.
A word to the wise
As the theft trend spread, CMPD detectives reached out to the Milwaukee Police Department for prevention tips, Balamucki said. One tip was to encourage car owners to lock their steering wheels using a physical barrier — a club, a rod or bat.
”The messages that we’re trying to really push out is be smart about where you park your car,” Balamucki said. “Lock your doors, add layers of security like your own alarm systems or a ignition disconnect switch.”
CMPD worries the trend will increase once kids return to school.
“Anytime we see trends like this and you have groups of juveniles that are going to be with each other all day long, there’s a potential that they share it more often at that point,” Balamucki said.
What the car makers are saying
Meanwhile, Bestman said she is riding the bus and getting rides from her sister. And when she does get another car, she said, it won’t be a Kia or Hyundai.
In a statement Tuesday, a Kia spokesperson told QCity Metro the company is aware of the rise in vehicle thefts.
“All 2022 models and trims have an immobilizer applied either at the beginning of the year or as a running change. All Kia vehicles for sale in the U.S. meet or exceed Federal Motor Vehicle Safety Standards,” the statement reads.
The manufacturer encouraged Kia customers with questions and concerns to contact the Consumer Assistance Center at 1-800-333-4542.
In a statement to QCity Metro, Hyundai Motor America said the company is “concerned with the rise in local auto thefts.”
“The safety and well-being of our customers and the community is and will remain our top priority, “ the statement reads. “These vehicles meet or exceed Federal Motor Vehicle Safety Standards and engine immobilizers are standard equipment on all new Hyundai vehicles.”
Hyundai customers are encouraged to contact the Hyundai Consumer Assistance Center at 800-633-5151 with questions or concerns.
In a statement issued to NBC News, a TikTok spokesperson said the social media platform “does not condone this behavior which categorically violates our policies and will be removed if found on our platform.”